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Search Engine Optimization or SEO

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Search Engine Optimization or SEO



What is Search Engine Optimization or SEO ?
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines and rank it high on search engines. SEO is the process and tactics of organically ranking higher on Google and other Search Engines.
SEO Elements :-
  • What are Keywords and how to choose them
  • Using links across the web to increase rankings
  • The importance of directories.
  • Matching efforts up with social media
  1. Keyword ranking
SEO keyword ranking metric is used to measure the search engine rankings for targeted keywords and analyze the changes in ranking. This is one of the essential metrics that demonstrates the effectiveness of your website. You can determine if your website is getting high rank on Google or not.
You should know that the top 3 listings receive the majority of clicks on search engine results. The keyword ranking metric is very helpful in pointing out the positive as well as negative impact of SEO efforts.
Tracking keyword ranking is of much importance and should be stressed more. If you are not yet tracking the keyword ranking, you are losing your money. Search engines are bombarded with billions of searches related to products, services, answers etc. Use Google webmaster tools that tell you which of those keywords are driving maximum traffic. The Higher ranking indicates that your SEO efforts are paying well. Ranking keywords is crucial because –
  • The keywords play an important role in search engine rankings and backlinks
  • Keywords determine the overall traffic to your website and optimize the content of your website
  • Tracking keywords help you know which keywords bring traffic to your website and which don’t
If you have been tracking keywords well before, you can analyze the historical data that let you know which keywords performed well during which season. Your SEO efforts will never complete if you ignore the task of analyzing monthly search volumes of your keywords. To get the most out of keyword ranking metric, track historical data for this metric for an extensive period of time
  1. Backlinks authority
Getting high-quality backlinks from reputed websites to your website is one of the effective ways to improve search engine ranking. However, not all backlinks are powerful and generate effective results. Some backlinks won’t contribute at all, in improving the search engine ranking of your website. Your main focus is to acquire authority backlinks.
Now, the question is what makes the backlinks subjective. It would be unrealistic to expect all the backlinks to be perfect. However, if you could get a few top quality backlinks to your website, then it is certainly worth having in your site’s link profile.
High-quality backlinks obviously come from high PR websites. To determine if the website is genuine and trustworthy, search engines use a set of trusted sites that are known for their quality. The main purpose of backlinks is to add value to a page by directing visitors to relevant resources on that topic. Visitors click on these links, which means your website will get a continual stream of targeted visitors. Some of the ways to build powerful backlinks that will rank your niche site are –
  • Use infographics to get authority contextual backlinks
  • Create data-based content
  • Steal other links by using broken link building strategy
  • Earn powerful backlinks by using skyscraper technique
  • Attract backlinks by sharing detailed case studies
  • Reach to relevant blogs
  • Reach out by linking to relevant content
If the backlink to your website is included on a page that links to high-quality websites, it indicates to search engines that your site should be put in the same bracket of high-quality sites.


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